It seemed like yesterday when consumers opened a phone book to find local companies that offer the goods and services they need.
In recent years, our advances in technology have made phone books almost completely obsolete and this SEO services in Cape Town says internet search engines have replaced them. Consumers' online shopping habits are constantly changing and evolving, but one thing we can be sure of is that search engines play a major role in our modern shopping habits.
A
study has shown that more than 60% of consumers using Google will click on one
of the top three search results and ignore the rest. The basic idea is that
your company needs to rank at the top, or your customers will go elsewhere.
Luckily, there's a way to ensure your top spot and it includes search engine
optimization or SEO use. If you don't already invest in SEO, here are the top
five reasons that are essential for your business -
It works
Some
business owners see SEO as a marketing trend, but the reality is that companies
actually succeed in investing a lot of time and energy in SEO strategy. Using
search engine optimization strategies will not only help you increase your
search ranking, but it will run a steady flow of traffic to your website. Of
course, we can't expect SEO to always be the same, and many practices have
changed and evolved over time, but the basic premise is what it was a decade
ago.
Most consumers
do a lot of Research before making a purchase
All
consumers research more than 70% of online companies before giving up their
business. Based on these statistics, having a simple functional website is no
longer enough! You may have the best website on the Internet, but if potential
consumers won't bury you in search results, you'll lose your business. A large
part of SEO is not only increasing the visibility of your business, but doing
so by regularly providing consumers with relevant content. Keep in mind, if
your website is properly optimized, visitors are likely to become lifelong
customers.
Small Businesses
can Exclusively Benefit from SEO
Mobile
devices empower people to find the businesses they want and where they are,
without needing them. Most Google searches are done from a mobile device, and
it takes up to 100 billion monthly searches. Additionally, the data has also
indicated that most consumers are looking at local search results when
employing search engine usage. Business owners who take the time to customize
their websites for local SEO can instantly beat local residents and competing
corporations.
Everyone is Using
SEO
Even
though your business is lucky to stay away from past customer traffic or foot
traffic, the reality is that it won't happen in the future. Businesses are
getting harder and harder to rank in search engines and by taking a long time
to implement SEO, your competitors only have to move on. SEO ensures that there
are only 10 available top spots in popular search engines, meaning millions of
businesses are competing for the coveted 10 locations.
Build Credibility
with SEO
Most web users don't even see paid ads in search results, but also focus on organic search results. When you take time and money to invest in SEO, you not only get high rankings, but consumers double your chances of trusting your company. The combination of great rankings and high-quality content can help make your brand faster and create positive feelings among consumers towards your business.
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